On Parade in Amazon America

On Parade in Amazon America

Friday, February 21, 2020

MIIDWAY FLASH! ... MIDWAY FLASH! ... RINGLING BROS. BARNUM & BAILEY RETURNING! ... MIDWAY FLASH! ...

Update 2.24.20. I called Feld Entertainment this morning, and spoke with the very pleasant Laurie, who answered the phone.  She said she is usually the last person to know things, but acknowledged that, yes, Steve does work there. I read her the release and she said "it sounds pretty legit." I did not wish to press the matter beyond Laurie.  Stay tuned, for if nothing else, more intrigue. We take what crumbs we can find here on the midwayof falling and fallen big tops.

Updates: 2.23.20:  I find no information about this on the Feld Entertainment website, including press releases. However, see below.

This, by way of Don Covington:

Great News Coming out of Florida!

Feld Entertainment, Inc. of Palmetto (FL) has revealed plans to create a new, live circus experience under the moniker of Ringling Bros. and Barnum & Bailey, The Greatest Show on Earth. According to SVP of Global Communications, Steve Yaros, the new venture will be “a multi-platform family entertainment franchise” that promises to “elevate its relationship with new and longtime fans, making Ringling Bros. part of their daily lives.” 

Stay tuned for further developments.


This I did find on the Feld Entertainment website:
(italics and bold are mine)

Steve Yaros 

 As Senior Vice President of Media and Global Communications, Steve develops and spearheads global public relations and corporate communication strategies for the Feld Entertainment brand and its world-class productions. He provides insight into industry trends that ultimately dictate the pulse of the company’s storytelling.

Steve began his career at Feld in 1990 as a Regional Marketing Manager, promoting shows in various top markets throughout the country.

He then advanced to Regional Vice President of the Mid-Atlantic Region in 1997 and was later tapped to serve as the first Vice President of Brand Marketing for Ringling Bros. and Barnum & Bailey® circus. During his long career at Feld, he also served as Vice President of Event Marketing & Sales in the Northeast Region.

Steve holds a Bachelor of Arts in Marketing from Lehigh University in Bethlehem, PA

3 comments:

Showbiz David said...

Over a thousand of you – circus fans, may I assume? – all over my lot, and none of you has a thing to say? Does this news not make you HAPPY? Have you a pulse? Or maybe it disappoints you? Perhaps you prefer waiting for Mr. Garden's next advance ticket sale charade to nowhere? I can’t find a single link out there in cyberspace to this story, not even a mention of it, yet, on the CFA. No wonder the circus is on life support.

Charles Hanson said...

I want to get excited...but keep hearing mixed signals..Will it happen or not? Believe you will gets lots of comments once an official announcement from Feld Quarters is released. Thanks...Charles Hanson

Showbiz David said...

Very interesting. So that release was not from the Felds? It certainly looks like it. Maybe too good to be true. From Feld's statement in his documentary film, it sounded more like something that would happen in the years to come. I was surprised that action seems to be happening so fast. It would be a fabulous story to follow!