Thursday, October 20, 2011

Sneak Peak Inside the Changing Circus: Feld Legal Takes on Circus Claiming Not "Greatest" but "Happiest" title

Can You Be Happy Without Being Great?

Back in the year 1969, when America's sights were set on a moon landing, one U.S. circus for a spell claimed an imminent tour of the entire universe. Greatness was not its mantra; Happiness was. It declared itself "The Happiest Show on Any Earth."

Soon after, from the Greatest Show on Earth (aka Ringling-Barnum) came an icy letter to the owner of the Happiest Show on Any Earth, in essence claiming trademark infringement on its world famous slogan, and demanding the immediate removal of all such references in the happier circus's advertising materials.

The recipient of the Ringling directive, himself a hothead noted for bluster, quickly retreated from his far-flung allusions to spreading joy far beyond planet Earth alone.**

The show?

** Hint: Worlds reachable by telephone.

The journey is universal, from the dawn of Circus
to a thousand years from now in a distant galaxy.
The details are local.
The details are you.

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