Wednesday, June 02, 2010
The Morning Midway: Return of the Circus Courier -- Ringling is Coming At You!
Just in my dying mailbox, a gigantic glossy fold-out flyer bearing the imposing words:
I haven't been dazzled by anything this visually circus-captivating in how many years, if ever?
Feld Entertainment is certainly taking an older bolder kind of marketing campaign.
Brilliant design. Outstanding textual clarity, kept to a minimum.
OPENING NIGHT TICKETS $15!
Unfolded, my 12" wide invitation stands 22" tall and just might make a visit to my wall. Colors: Radiant Ringling Red, Baby Barnum Blue, and Florida sunshine yellow.
The concept reminds me of what they were doing, on a much much smaller scale, during the last years of the John Ringling North era.
Oh wait, it's addressed to me with a preferred customer code. Possibly because of a previous on-line ticket purchase. 10 weeks in advance.
Eat your hearts out, all of you non-preferred losers.
Gosh, I feel like funundrumming already!
(p.s. oh, why did I have to read deeper. Circus celebrity seat holders will "perform in the show!" Big gigantic wistful sigh, over and out. Does that mean, if I buy the ten dollar ticket, I can bring my own hula hoop?)