Broadway Says No to Circus ... Might London Say Yes?

* Updated, 10.18

First, the lowdown.  Every year on Times Square, around a dozen new musicals hit the boards, all dreaming of Tony acclaim and turn away crowds. Roughly speaking, for every five new shows that open, four of them will go turkey before the season ends.  

Water for the Elephants was one of last year’s new contenders, and it opened to a wild array of warring notices, heaven-sent euphoria to hell-bent fury.  Variety proclaimed it “spellbinding.  The New York Times, no surprise, gave it a Critic's Pick.  It was thoroughly snubbed at the Tony's.  Among the testily insulted, Rex the Reid declared, "I thought I had seen the worst of what the 2024 season would bring. I was wrong. I had not seen Water for Elephants yet. Now I have. It can’t get any deadlier than this."

The more tempered notices in between suggested that,  even if the story lines were leaden and plodding, the circus acts,which wowed 'em, might be good enough to merit your patronage. 

Ah yes, and therein lies the two-word problem,“circus acts.’

I have long contended that people do not flock to to the Great White Way to see circus acts. They go to see Broadway Shows, and Broadway shows have virtually never achieved lift off over sawdust and spangles.  The one arguable exception was Barnum, but it drew its gusto from the Cy Coleman Score, Jim Dale's charming agility. Story lines?  Some may remember it for P.T's  wistful infatuation with his star attraction away from circus, singer Jenny Lind.  Circus action was incidental.

Over to  you, London ...

Over there, across the bony pond, songs may hold star power.  In London town under a 700 seat tent, a new kind of singing show centered in or around circus, inspired by the Hugh Jackman flick, The Greatest Showman, is winning early crowd enthusiasm.  Called Come Alive! The Greatest Showman Circus Spectacular,  from a five-minute video sampler, it appears to be drilling down into the film’s highly popular score, whose cast album won a Grammy and  sold 5.3 million copies worldwide. Show has been extended through next March

* The reviews?  With Broadway World giving them, overall, a 67% positive rating, they veer towards the tepid.  None are close to scathing,  and a few give the show's circus content the highest marks.  I can see here what might be called circus acts with popular songs, which can work.   In 1956, John Ringling North featured many of the songs of Broadway composer Frank Loesser, spread throughout the wide-ranging score. 

And, yet, there's more:  Following this theater-circus thread, Disney over here still has in the works an adaptation of  The Greatest Showman.  One might wonder how true they will remain to a largely  fictional take on Barnum’s real life that was roundly and rightly panned by knowing critics.  If they try restoring history, they risk producing something  that ill-fits the film's premise and songs.  They should give as much serious consideration to the fate (to be) of Come Alive! as they no doubt have to Water for Elephants.

Big tops will go up, and new Broadway shows will unfold, each in their own sphere.